short attention span online
4 Simple Ways To Market To Short Attention Spans Online - Social Media Explorer
Marketing to any audience requires grabbing (and holding) their attention long enough to get your message across. The problem is, today's internet users have a short attention span and even shorter patience. If you don't capture attention fast, you risk losing potential customers before you've had a chance to deliver your message. Infographics have become a popular form of marketing in recent years because graphics make it easy to absorb a large amount of information at once. However, you can't rely on infographics for everything.